© 2020-2026 Muza, All Rights Reserved
High-Growth Market
Why Invest in Muza
Muza is an AI-powered photo and video editor built at the intersection of mobile creativity and generative AI. It meets today's demand for fast, high-quality content creation and positions the product for the next wave of on-device AI tools.
- Global Need
- Category Growth
- Mobile Revenue
- Spatial Future
Global demand for calm, sleep, and emotional reset is rising.
The need for accessible emotional support is global, but traditional systems cannot cover everyday moments of stress, sleep difficulty and mental overload.WHO reported in 2025 that more than 1 billion people live with mental health conditions; depression and anxiety alone cost the global economy about $1 trillion per year, while median government spending on mental health remains only 2% of total health budgets.
"Less than 20 percent of the world's population has ever taken a single flight."
Dennis Muilenburg
Chairman & CEO, Boeing, 2017 (CNBC)
"Burn-out is a syndrome… resulting from chronic workplace stress that has not been successfully managed."
World Health Organization
ICD-11 classification, 2019
"Sleep is the single most effective thing we can do to reset our brain and body health each day."
Matthew Walker, PhD
neuroscientist, UC Berkeley
“The era of spatial computing has arrived.”
Tim Cook
CEO, Apple; Apple Vision Pro launch, January 2024
“A wealth of information creates a poverty of attention.”
Herbert A. Simon
Nobel Prize-winning economist and cognitive scientist, 1971
"Roughly 1 in 3 adults worldwide have insomnia symptoms."
Cleveland Clinic
2024
Growth model
Projected cohort economics
This is a cohort model, not a same-month cashflow forecast. Actual results depend on creative performance, channel mix, geography, pricing, retention, refund rates, store fees and the speed of reinvestment.
$50000
- Conservative
- Base
- Optimistic
Selected cohort output *
Acquired users
{users}
Paid installs: {paid}, CPI: ${cost}
Organic: {organic}
Organic: {organic}
Trial starts
{trials}
Download → trial: {conversion}%
New paid subscribers
{paid}
Trial → paid: {conversion}%
Revenue
${revenue}
ROAS excludes organic traffic. Final return may be higher.
Operating cost
${opex}
Team, content, cloud, tools. Excludes paid media.
Profit
${profit}
Net annual profit: ${profit_annual}
* All figures are directional and shown in USD. Revenue is modeled net of estimated store fees, refunds and payment friction. This model is not a guarantee of future results.
Metrics prediction
Roadmap
Platforms
2026
2027
2028
2029
2030
iPhone
Live
Scale
Scale
Scale
Scale
iPad
Live
Scale
Scale
Scale
Scale
Apple TV / tvOS
Live
Scale
Scale
Scale
Scale
Apple Vision Pro / visionOS
Live / early
Scale
Scale
Scale
Scale
Android
Planned
Live
Scale
Scale
Scale
Android TV / Google TV
Research
Pilot
Scale
Scale
Meta Quest
Research
Beta
Scale
Scale
Other Smart TV
Planned
Beta
Web onboarding
Research
Live
Scale
Scale
Scale
Web app
Research
Live
Scale
Scale
B2B Portal
Research
Pilot
Live
Content
Season 1 beta
Season 1
Season 2
Season 2+
Season 3
Worlds
10
15
30
50+
100+
Chapters
23
35
50
100+
200+
Scenes
400
700
1000
1500+
2000+
Music
1000
1500
2000
3000
5000
Sounds
2000
3000
4000
5000+
5000+
VR Worlds
15
30
50
100+
200+
Interactive Scenes
5
10
25
50+
100+
Playlists
30
50
75
100+
100+
Resoures
100
200
300
400
500
Traffic channels
2026
2027
2028
2029
2030
Meta Ads
Primary / Test
Scale
Scale
Scale
Scale
Apple Search Ads
Test
Scale
Scale
Scale
Scale
Google App Campaigns
Test
Scale
Scale
Scale
TikTok Ads
Test
Scale
Scale
Scale
YouTube
Organic + creators
Paid + creators
Scale
Scale
Scale
AppLovin
Test
Scale
Scale
Scale
ASO
Foundation
Scale
Scale
Scale
Category leadership
Influencers
Test
Scale
Scale
Global
Global
PR / Events
Test
Scale
Scale
Partnerships
Retargeting
Test
Scale
Advanced
Advanced
Corporate wellness / B2B
Test
Scale
Product metrics
2026
2027
2028
2029
2030
Intro completion
72%
80%
84%
87%
90+%
Paywall view rate
84%
90%
92%
94%
95+%
Download-to‑trial
15%
25%
30%
35%
40+%
Trial‑to‑paid
25%
32%
36%
40%
40+%
D7 user retention
24%
30%
35%
40%
40+%
D30 user retention
12%
20%
24%
28%
30+%
1Y user retention
7%
10%
15%
20%
25+%
12‑month paid retention
30%
35%
40%
45%
50+%
Refund rate
<7%
<5%
<4%
<3%
<2%
12‑month net ROAS
120%
150%
175%
200%
220%
Target operating model
ASO metrics
2026
2027
2028
2029
2030
App Store conversion rate
18%
25%
30%
35%
35%+
Google Play conversion rate
24%+
28%
32%
34%+
Average rating
4.6+
4.7+
4.7+
4.8+
4.8+
Reviews
1K
10K
50K
100K
200K+
Keywords tracked
250
500
1,000
3,000
5,000+
Keywords in Top 10
25
50
100
300
700
Custom Product Pages
7
35
70
100
150+
Localized store listings
5
15
20
25
35
Store video variants
4
12
25
35+
50+
Seasonal ASO campaigns / Events
1
4
12
18
24+
Supported languages
2026
2027
2028
2029
2030
English (U.S., U.K., Canada, Australia)
Spanish (Spain, Mexico)
Portuguese (Portugal, Brazil)
German
French
Italian
Japanese
Chinese (Simplified, Traditional)
Korean
Ukrainian
Russian
Polish
Nordic group
Turkish
Arabic / MENA group
Indonesian / Malay
Central & Eastern Europe
South-East Asia extended
Hebrew
Other
Unit economics
2026
2027
2028
2029
2030
Paid acquisition phase
Learning
Controlled scale
Multi-channel scale
Scale + Partners
Global scale
Monthly paid acquisition range
$10K → $50K
$50K → $250K
$250K → $1M
$1M → $5M
$5M+
Average CPI
3.4
3.0
2.7
2.5
3.0
Download‑to‑trial
20%
25%
30%
35%
35%+
Trial‑to‑paid
25%
30%
30%
30%+
30%+
Paid user CAC
$45
$40
$35
$30
<$30
Organic
<5%
<10%
10-15%
15%
20%+
1Y LTV paid user
$59
$66
$72
$80
$100+
ROAS
120%
140%
160%
180%
200%+
Payback period
12+ mo
9–12 mo
7–9 mo
5–7 mo
<6 mo
- Use of funds
Use of funds
Allocation
Paid acquisition and creative testing
40%
Product, engeneering and analytics
20%
Content production
20%
Platform expansion: Android, TV, VR
10%
Localization, ASO, partnership
7%
Legal, finance, operations
3%
Timeline
What has been built – and what comes next
2022
The Spark
The initial idea of blending spatial computing, high-fidelity 3D art and digital wellbeing to create effortless emotional escapes.
2023
R&D
Analyzing human stress triggers, testing 360° spatial soundscapes, and prototyping the first handcrafted 3D environments.
2024
Development
3D Modeling & Acoustic Engineering. Coding the core application, handcrafting detailed 3D environments, and composing original, emotionally directed soundscapes.
2025
Foundation
Multi-Platform Core Architecture. Building the foundational engine that delivers immersive content seamlessly across mobile, TV and early spatial platforms.
NOW • 2026
Launch & Optimization
Live across the Apple ecosystem — iPhone, iPad, Mac, Apple TV and Apple Vision Pro with Season 1. 10 cinematic worlds and 400+ scenes. Now optimizing onboarding, paywall and trial-to-paid before scaling paid growth.
2027
Scale
Android go live. Paid acquisition scales from the current learning budget toward ~$250K/month as the content library deepens and creative testing matures.
2028
Multi-Platform
Android TV and Meta Quest reach live and beta. Interactive and spatial scenes expand, and multi-channel acquisition — TikTok, Google, AppLovin — matures.
2029
Global
Localization & Category Leadership. Smart TV support, 35+ localized languages and ASO category leadership — scaling paid media up to $5M/month as unit economics compound.
2030
Spatial Future
The Immersive Default (Closer than you think). Deep integration into visionOS and Android XR, interactive mixed-reality experiences and advanced ambient calming worlds — positioning Anydream as a default in the spatial content layer.
FAQ
-
What is Muza?
Muza is your ultimate companion for transforming photos and videos into stunning masterpieces. It's an all-in-one editing powerhouse designed to unlock your creativity with a wealth of features:
• Unlock All Editing Tools: Access advanced tools for selfies and body enhancements, along with a variety of stunning filters and creative inspiration.
• Photo Enhancement: Elevate your photos with cutting-edge retouching features that enhance every detail.
• Video Editor: Beyond photos, Muza offers a comprehensive video editing suite. Edit, enhance, and add filters to your videos for social media perfection.
• Face Editing: Unleash your beauty with Muza's face editing tools. Achieve flawless skin, reshape facial features, and enhance selfies effortlessly.
• Makeup in One Tap: Experiment with instant makeup transformations for eyes, lips, hair, and more, all with a single touch.
• Body Tune: Shape your body effortlessly with Muza's body tuning capabilities. Refine curves and achieve your desired physique in photos.
Library of Ideas and Tutorials: Explore over 1000 photoshoot ideas, creative inspirations, and expert tutorials. Learn from top photographers to level up your photography and video skills.
Muza is the future of photo and video enhancement, empowering you to create professional-quality content with ease and precision. -
Face Editing
Unleash your beauty with Muza's face editing tools. Here's what you can do:
**Flawless Skin**
Achieve smooth and flawless skin with just a few taps.
**Facial Reshaping**
Reshape your facial features to get the look you desire.
**Enhance Your Selfies**
Add ready-to-use makeups or create your custom styles.
**Perfect Lips**
Choose from a huge range of lipstick shades to perfect your lips.
Muza’s face editing tools make it easy to enhance your selfies and create stunning photos effortlessly. -
Body Editing
To achieve the best results in body editing for videos, ensure the entire body is in the frame and the face is visible to the camera.
With Muza's body editing functions, you can make your body look perfect! **You can:**
• Improve bust, hips, or waist
• Correct glutes, arms, or shins
This tool works most effectively on short videos featuring one person who is fully within the frame. For optimal results, keep these guidelines in mind while editing. -
Video Editor
Our application features a comprehensive video editor that leverages an AI network to adapt to video content. Here’s what our video editor offers:
**AI Object Detection:** The AI network automatically identifies objects, faces, bodies, and backgrounds within your videos. It also selects appropriate filters and detects other elements.
**Extensive Adjustments:** Enjoy a vast range of available adjustments to fine-tune your videos to perfection.
**Overlays and Effects:** Apply various effects and overlays to enhance your video content.
**Add Music:** Easily add music to your videos to create the perfect soundtrack.
**Background Replacement:** Replace video backgrounds with new images or scenes.
**Text and Elements:** Add text, memoji, stickers, and other elements to your videos for a personalized touch.
**QR Codes and Textures:** Insert QR codes and textures to add an extra layer of information or design.
**Collage Creation:** Create collages within your videos, blending multiple clips and images seamlessly.
Our video editor is packed with features to help you create stunning videos with ease. Explore the range of tools and bring your vision to life! -
Rendering
Once you have applied your changes, these changes are initially applied to the previews. When you save the project, Muza performs a render to ensure your media retain their original quality.
**Photos**
Rendering happens quickly for photos, as they require less processing time.
**Videos**
Rendering for videos can take more time. The duration depends on the number and complexity of the changes made, as well as the amount of data involved.
We prioritize quality in all our processes, which is why rendering might take some time. Please be patient, as this ensures your media is saved with the highest possible quality. -
Collages
With Muza, you can create collages in actual sizes or custom dimensions. Here's what you can do when creating collages:
**Custom and Actual Sizes**
Choose from predefined sizes or set your custom dimensions.
**Comprehensive Editing Tools**
Add text, apply filters, insert QR codes, change transparency, add media. Utilize overlays, remove backgrounds from photos, and perform detailed editing on individual elements.
**Photo and Video Collages**
Create collages using both photos and videos, blending them seamlessly.
**Ready-to-Use Collage Templates**
Explore our collection of pre-made collages in categories like editorial, magazine covers, cards, visual, film, classic, and holidays. Perfect for capturing important moments and special occasions.
Muza's collage feature offers a versatile and creative way to showcase your memories and artistic expressions. -
Camera and Poses
Muza's camera and poses offer a game-changing experience! Whether you're on a trip or strolling through the city, you can open Muza and try out various poses directly on your camera. Here's what you can expect:
Muza's camera and poses is very easy and quick.
Follow these steps:
**Open the Camera:** Launch the Muza app and open the camera.
**Select Category:** Choose the category that fits your needs: man, woman, or couple.
**Choose a Pose:** Browse and select a pose from the available options.
**Take a Picture:** Position yourself and take the picture.
Muza's camera and poses feature allows you to elevate your photography skills effortlessly, turning every photo opportunity into a memorable photo shoot. -
Multiple-Face Editing
With Muza's multiple-face editing feature, you can effortlessly transform a group of faces in a single photo or video simultaneously. Here’s how it works:
**• Automatic Face Detection:** Muza automatically identifies each face in the photo or video, labeling them as Face 1, Face 2, and soon.
**• Individual Editing:** Select the face you want to enhance or modify, and Muza provides a comprehensive array of editing functions specifically tailored for that face. -
Selecting Editing
Muza supports masks for the selective application of effects, adjustments, and overlays, offering you precise control over your edits.
**• AI-Generated and User Masks:** The app provides automatic masks, but you can also draw them yourself for customized editing.
**• Background and Foreground Editing:** Use masks to quickly and accurately edit the background and foreground of your photos and videos.
**• Overlay Application:** Apply overlays, text, and stickers specifically to masked areas. This functionality works seamlessly on both photos and videos.
This streamlined process accelerates your editing workflow, allowing you to achieve perfect results in just seconds. Whether you're improving expressions, applying makeup, or adjusting features, Muza’s multiple-face editing ensures each face receives personalized attention, enhancing the overall quality of your photos and videos. -
Body Overlay and Makeup
Muza uses a neural network to identify key points for applying body overlays and makeup. However, there are instances when the media may not be correctly interpreted by the neural network. Here’s why this might happen and how to improve accuracy:
Ensure that the person in the photo or video is contrasted with the background and that the entire body or face fits within the frame. This helps the neural network accurately identify key points.
For makeup to apply correctly, your face should be fully visible, fit into the frame, and have a good contrast with the background.
If the automatic application isn't perfect, you can always adjust the overlays and makeup manually for precise results. Following these guidelines will help achieve the best results with Muza. -
What is Tips & Tricks?
Tips & Tricks is an interactive feed of ideas located in the Watch tab of the Muza app.
In these videos, you'll find useful tips for creating stunning photos and videos. Explore a variety of creative suggestions to enhance your photography and videography skills! -
Ideas
You can find the **Ideas** button, which offers a huge number of ideas for every taste. If you want to take a photo but don't have enough ideas in your head, check out this section.
Simply enter keywords related to your photo shoot or browse popular categories such as portrait, fashion, casual, food and drink, sports, holidays, animals, and many others. This feature helps you quickly find inspiration without wasting time thinking about it.
Discover endless creative possibilities and make your next photo shoot amazing with the Ideas! -
Photos by the Authors
Find inspiration in the photos of famous photographers.
To explore these photos, go to **Tips & Tricks → Library → Pictures.**
You'll discover a large library of photos covering various genres, including portrait, landscape, genre, family, and childhood-related photos. Find exactly what you like and get inspired! Each photo has its own story to tell and will resonate in your heart.
Don't forget to read the descriptions for interesting hints about how the photos were created.
We are open for cooperation
Join us as AI-powered editing becomes the new standard
Muza is currently optimizing product, content, onboarding and early acquisition with a learning budget. We are preparing for controlled scale across iOS, then Android.